History of Surrey Shirts
Surrey Shirts started from a very simple concept; wanting a good quality fashionable shirt with the word “Surrey” proudly displayed on it. Unfortunately at the time (May
2012) there was almost nothing on the market while there were thousands of Vancouver shirts readily available.
This lack of choice led to the creation of a black pinstriped baseball jersey with the “Surrey Swoosh” design embroidered across the chest. As expected, whenever this apparel was worn in Surrey, people took notice and wanted their own. The first two dozen sold out very quickly.
The demand for the jersey lead to the creation of several Surrey t-shirt designs and screen printing of more Surrey Shirts. A large custom order of White Rock shirts for Hempyz financed the creation of the website to sell the expanding line of merchandise online. The SurreyShirts.com website went live in mid-December of 2012.
In February of 2013 Surrey Shirts received a “cease-and-desist” letter from the City of Surrey. We chose to ignore it due to several glaring legal mistakes that it contained. Unfortunately a copy of this letter was leaked to the media from city hall and the David vs. Goliath story quickly took hold. With front page news and the lead story on many TV stations, the Surrey Shirts website went viral and crashed with 250,000 hits in only half a day. Needless to say sales went through the roof and under public pressure the legal threat was repealed.
Since that time Surrey Shirts has sold its merchandise online across North America, at various events throughout Surrey, and at the Fraser 420 Smoke Shop. Surrey Shirts also does custom order work, using the same creative edge we have brought to our Surrey designs to create various apparel for businesses, sports teams and retail stores.
We will continue to expand the Surrey Shirts line of pro-Surrey merchandise while using our notoriety to bring attention to the problems of gun and gang violence in Surrey. There are plenty more designs on the drawing board and you can expect more merchandise soon!
Comments are closed